Atlanta: Director – On-Premise Strategy

Provide long range and short term strategic direction for the bundle of goods and services offered in on-premise channels of the On-Premise group within the Foodservice & On-Premise Division of CCNA.

Responsibilities includeidentification of unmet consumer and customer needs and opportunities, identification of new markets, identification of new division-level competitive advantage, development of division policy, growth planning and modeling, and definition of priorities.

Function Specific Activities:
Create and evaluate strategic options in order to increase business growth.

Defines business plan priorities for on-premise channels.

Leads development of plans to operationalize the OBPPC/E architecture defined by the Sparkling and Still CBUs.

Works collaboratively across On-Premise business partners within Sparkling & Still business units and with bottling partners to define & advance priorities within On-Premise channels

Steward the interest of the Company by ensuring that programs are economically profitable, strategically sound, administratively feasible and legally correct.

Conduct competitive SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) in order to create a proprietary advantage for The Company in tapping new growth areas in on-premise channels of business.

Conducts complex business case analysis and higher-order financial assessment of concepts for internal and external partners and customers