California: Strategic Insights Analyst
In this newly created role you will have the opportunity to showcase both your analytical expertise and your creativity as you help tell the story of the consumer in much fuller detail for the world’s largest wine company. You will have broad exposure to all divisions and groups in our organization (including senior executives), take on a wide variety of intriguing projects and innovate new processes and tools. Our preference is that you bring some knowledge of wine (enjoying it and/or marketing it) with you, but if not, you’ll acquire it in this role, from online tastings to meeting winemakers in person to visiting our vineyards and wineries.
While you will use a full array of tools, we’ve just started using dunnhumby and we’ll look to you to become our in-house “guru” to make the most of this powerful tool and help us take our syndicated insights up a notch or even two. To be a good fit for this opportunity you will have significant experience with consumer or shopper analytics related to consumer packaged goods, preferably with wine. We’re looking for a professional with a demonstrated ability to leverage an understanding of the roles of pricing, distribution, shelving and merchandising in order to wrap scan analysis around the consumer through consumer/shopper metrics.
